Case Study

The Ugly Company

Overview

We're bringing Ugly back

The Ugly Company prevents imperfect produce from being thrown away and upcycles it into delicious, all natural, healthy dried fruit snacks. You can find their snacks throughout Sprouts, select REIs, and Whole Foods. One of their most recognizable investors is artist Justin Timberlake.

Scope

Public Relations

Marketing Strategy

Crisis PR

Media Relations

Brand Strategy

Deliverables

$9m+

Funding Secured

30+

Publications

255m+

Unique Monthly Viewers

Results

Showing the value of PR

We've been working with The Ugly Co. to help them stand out in the sustainable fruit snacking industry. By sharing their amazing story and highlighting their exceptional founder, we've been able to consistently generate positive media coverage, including national attention. This has been a game-changer for them, leading to more sales, increased brand awareness, and even opportunities to speak at industry events

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Let’s talk about your goals for your business and brand. Our discovery calls are consultative, not salesy, because we want you to succeed.

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