The Metaverse… The Future of Social

The Metaverse… The Future of Social

Author: Preston Johnson, Account Manager

Here at PREM, we’re always looking for the next big thing when it comes to social media, and that thing right now is the Metaverse.

Just a couple of weeks ago Facebook’s founder and CEO, Mark Zuckerberg, made the announcement of the company’s new name, Meta. Shortly after, he introduced the next big reveal, the Metaverse. Just the name “Metaverse” sounds like something from the far distant future, but that’s exactly what it is, the future! 

So what is the Metaverse? Simply put, the Metaverse is a virtual-reality space where you’ll be immersed in an overall experience, instead of just consuming content through a screen. The Metaverse is going to change how we use social media, how we interact with others, how we shop online, how we work, how we learn, and essentially how we live. Though the Metaverse may sound big and scary, it will create a vast new world of opportunities.

Ways to be Prepared for the Metaverse

  1. Claiming your virtual ground.

With the Metaverse being an entirely separate platform that people will use, it’s important to be prepared to claim your piece of this virtual universe FAST. Remember that feeling when you were setting up your business’s Instagram, and the username that you wanted was already taken? Sucks, right? Be prepared to create an entirely new profile for your business when the Metaverse becomes available. Even if not a lot of other people you know are in the Metaverse, it’s better to be early to the party instead of playing catch up. 

  1. Is your business ready to go virtual?

Thinking of your business going virtual may be a daunting thought, but the Metaverse is making it easy and accessible for all businesses. In the Metaverse you’ll be able to set up your own virtual shop that people (avatars) can visit and see what you have to sell. In your shop you’ll be able to sell physical and digital products. You will also be able to interact with others in your store in real time. Our brains start to hurt when we think about it for too long! 

  1. Embrace the change!

Naturally as humans, change at times can be hard to handle. A lot of times it is people’s natural reaction to run and hide from it. As experts in the social media realm, we suggest the opposite, EMBRACING IT! If you look at the history of social media, it was the people that embraced the new platforms immediately that found success, not the people who jumped on because everyone else was doing it. Instead of looking at the Metaverse as another platform that you’ll have to maintain, view it as a whole new opportunity for your following to grow!

When Will the Metaverse be Here?

While explaining the Metaverse, Zuckerberg did say it will take some time for the new virtual universe to be completely rolled out, and did not give an exact date. We imagine that the Metaverse will be released in phases and will continuously be updated, just like any other application software.

Make sure to follow PREM for all things social media. See you in the Metaverse! 
If you want to watch the entire keynote reveal of the Metaverse, check out the video here.

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