Pinterest Marketing in 2020
Author: Annalee Fanucchi, Marketing Director
Let’s talk about Pinterest for Marketing in 2020. Pinterest has been around since 2010, but is now more important than ever to implement into your marketing tactics. With over 291 million monthly active users, Pinterest serves as a search engine for consumers to find answers or solutions to their problems. Pinterest is the perfect platform to market your business, whether you sell a product or a service. If you’re ready to make the jump over to Pinterest, check out this list of tips we put together to help you get started.
- Convert Your Account to a Business Profile. A business account gives you access to analytics, allows you to promote your pins, and gives you more control over your branding. While you’re there, make sure you claim your website, Instagram, Youtube, Etsy, and any other social media accounts you have for your business. This will provide you with more in-depth analytics per platform.
- Keep Keywords At Top of Mind. Just like Google, Pinterest is a search engine that favors SEO. Consumers go to Pinterest and type what they’re looking for in the search bar, and as a result, Pinterest will show them the most relevant content for their search. When adding your “Title” and “Description” to both Pinterest boards AND individual pins, keep keywords at the top of your mind. It’s also important to not overload your post with keywords. Pick 1-3 keywords and 2-4 hashtags per post. If you aren’t sure where to begin, perform a Pinterest search yourself and see what relevant keywords pop up for your product or service.
- Engage. Just like any other social media platform, it is important to engage with your community. Pin activity plays a role in where a pin gets ranked, so comments on your pin will help you rise through the ranks. It also gives your brand credibility and promotes brand loyalty among your potential customers.
- Keep Your Content Updated. With so many people uploading to Pinterest daily, it’s easy for your content to get buried. Consistency and fresh content will be rewarded by the Pinterest algorithm. If you can’t hop on Pinterest to upload daily, schedule your pins out in advance with platforms such as “Later” or “Planoly.” If you don’t have any new content to upload, sharing other people’s content will also help your account stay relevant.
- Create Multiple Pins For One Article. If you really want to take the extra step, upload multiple pins for one article. This task seems tedious, but it doesn’t have to take too much extra time. All you have to do is change the photo and wording up a bit. Uploading multiple pins will help generate traffic to your link, and will help you narrow down on the content, keywords, and hashtags that perform best with your audience.
Because Pinterest is at its all-time high for consumers, it’s important to hop on this platform quickly! Tap into the tricks we listed and watch your business reach new heights. If you have any questions, don’t be afraid to reach out! Shoot us a DM @premprsocial to let us know how you’ve implemented these Pinterest tactics for your business.