Producing a successful commercial is not just about turning on a microphone or camera and pressing record. There is a lot of behind-the-scenes work that goes on to ensure that the final product meets the client’s needs and exceeds their expectations. Let’s take a closer look at some of the pre-production work that goes into…
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Author: #PREMtern, Ryan Walsh There’s no escaping the fact that in today’s day and age, social media is one of the most crucial parts of running a business. It creeps its way into every aspect of business expansion–whether it’s through advertising, networking or customer service. One of the most significant tools social media is now…
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2022 brought along dozens of new trends and updates to the social media world. From TikTok, to YouTube to the ever-evolving changes on Instagram, keeping up with the latest trends and updates can be time-consuming and a bit daunting! As we head into 2023, we will, without a doubt, continue to see the social media…
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Public relations (PR) is a crucial aspect of any business, large or small. It involves building and maintaining relationships with various stakeholders, including customers, employees, investors and the media. Here are a few reasons why businesses need PR. Reputation management: PR helps businesses manage their reputation by proactively communicating their values, goals and actions to…
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By Amanda De Anda, #PREMIntern If you are involved in the world of social media, you have likely heard the word ‘niche’ thrown around and have more than likely been told to find yours…but what does that mean exactly? By informal definition, a niche is a corner of the internet that has a well-established audience…
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Author: Halle Sembritzki Instagram is constantly releasing more updates to the Reels feature on their platform and it’s clear to see, from any marketing perspective, that if you aren’t creating reels on your accounts then you’re missing out on big opportunities! Since the launch of reels in 2020, this feature has taken the platform by…
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As a content creator and marketer, using various social media platforms is an essential role in helping grow and build a client’s brand. While IG and TikTok are all the rave, it’s easy for brands to forget about the importance of other social media platforms when they’re sucked into the never-ending updates of trending reels…
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For many years, hashtags on Instagram were important in helping brands increase their reach, engagement and overall brand awareness, but now – are hashtags dead? Despite Instagram Chief Adam Mosseri announcing that hashtags on IG posts don’t really help you get more views, we still believe when used correctly, hashtags can STILL be effective. Why?…
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When working in marketing, paying attention to how you implement Search Engine Optimization (SEO) tactics is a key element to ensure success in your long-term marketing strategy. In simple terms, good SEO allows your business or brand to reach more people online in an organic way. Most importantly, the traffic from SEO is mostly hot…
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Social Media is a hot topic in 2022! If your business is in San Diego, you definitely need to consider hiring PREM – PR & Social as your Social Media Agency, so you can take your digital presence to the next level. Why is Social Media so important you ask? Check out the information below…
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