Category: Influencers

The 3 Latest Instagram Updates

Author: Annalee Fanucchi, Marketing Director Instagram is constantly making changes and updates to its platform, but 2020 has brought some of the app’s biggest changes yet. From Instagram Reels to a brand new display format, we’ve summed up the 3 latest Instagram Updates from the past couples of months. Continue reading to learn more!  Instagram…
Read more

Pinterest Marketing in 2020

Author: Annalee Fanucchi, Marketing Director Let’s talk about Pinterest for Marketing in 2020. Pinterest has been around since 2010, but is now more important than ever to implement into your marketing tactics. With over 291 million monthly active users, Pinterest serves as a search engine for consumers to find answers or solutions to their problems.…
Read more

How the Coronavirus Pandemic Will Impact Business From Here On Out

Author: Haley Walker, PR & Creative Manager 1. Unfortunately, things are not going to just shift back to normal – it is likely businesses that have relied on foot traffic have converted their business to almost completely online.  So, what does this mean? This means businesses are going to stay online when this is all…
Read more

How to Instagram Video Like a Pro

Author: Annalee Fanucchi, Marketing Director If you learn anything about Social Media Marketing in 2020, it should be that videos are KEY to your success. Videography no longer requires a full production with an expensive team, as Instagram is making utilizing videos and its features more accessible to everyone. With Instagram Stories, IGTV, and Instagram…
Read more

How to Do an IG Takeover

Author: Kaitlin Murrell, #PREMtern Let’s start with this – if you have ever put time and effort into your marketing strategy, whether you’re an influencer, a local business, or a global brand, you have probably thought about hosting or doing an Instagram takeover. What some people don’t realize is that takeovers are actually a great…
Read more

Should I Work with a Brand Ambassador or Influencer? (The pros and the cons)

Author: Jacqueline Blanco, PR & Social Media Coordinator Influencer marketing is not a new market, you just might not have realized it! Celebrities are the OG’s of influencer marketing with a different name. At PREM, we believe influencer marketing is under the umbrella that makes up PR & Social Media. It’s necessary for businesses to…
Read more