Should I Work with a Brand Ambassador or Influencer? (The pros and the cons)

Author: Jacqueline Blanco, PR & Social Media Coordinator Influencer marketing is not a new market, you just might not have realized it! Celebrities are the OG’s of influencer marketing with a different name. At PREM, we believe influencer marketing is under the umbrella that makes up PR & Social Media. It’s necessary for businesses to…
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What is Public Relations? Why does my Business Need PR?

Author: Haley Walker, PR & Creative Manager We often get asked, what exactly is Public Relations and does my business need it?  In short, PR is earned media rather than paid media which would be classified as Advertising. PR involves telling a story, and telling a story so well that the media picks it up…
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