Author: Annalee Fanucchi, Marketing Director Because Instagram is a visual platform, most users tend to put all of their focus on the photo or video they’re posting, and then forget to put effort into their caption. It is true that an eye-catching visual will entice your followers to stop scrolling, but it’s important not to…
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Author: Annalee Fanucchi, Marketing Director Instagram is constantly making changes and updates to its platform, but 2020 has brought some of the app’s biggest changes yet. From Instagram Reels to a brand new display format, we’ve summed up the 3 latest Instagram Updates from the past couples of months. Continue reading to learn more! Instagram…
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Author: Marilyn Cowley, CEO Dr. Sophia Yen, CEO and co-founder of Pandia Health, spoke with our CEO Marilyn about entrepreneurship and how she has grown a successful business in the Silicon Valley. Pandia Health is the only women-led, women-founded and doctor-led birth control delivery service. Meet CEO & Co-founder, Sophia Yen MD, MPHMIT, UCSF, UCB…
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Author: Annalee Fanucchi, Marketing Director Let’s talk about Pinterest for Marketing in 2020. Pinterest has been around since 2010, but is now more important than ever to implement into your marketing tactics. With over 291 million monthly active users, Pinterest serves as a search engine for consumers to find answers or solutions to their problems.…
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Author: Haley Walker, PR & Creative Manager 1. Unfortunately, things are not going to just shift back to normal – it is likely businesses that have relied on foot traffic have converted their business to almost completely online. So, what does this mean? This means businesses are going to stay online when this is all…
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Author: Annalee Fanucchi, Marketing Director If you learn anything about Social Media Marketing in 2020, it should be that videos are KEY to your success. Videography no longer requires a full production with an expensive team, as Instagram is making utilizing videos and its features more accessible to everyone. With Instagram Stories, IGTV, and Instagram…
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Author: Kaitlin Murrell, #PREMtern Let’s start with this – if you have ever put time and effort into your marketing strategy, whether you’re an influencer, a local business, or a global brand, you have probably thought about hosting or doing an Instagram takeover. What some people don’t realize is that takeovers are actually a great…
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Author: Caitlin Fry, #PREMtern At this point, we can only assume that if you haven’t hopped on the TikTok trend it’s simply because you live under a rock (It is 2020 afterall!). TikTok is the newest video creation app that quickly took the social media world by storm and is constantly evolving everyday. Users have…
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Author: Marilyn Cowley, Founder and CEO The question right now is not when should I start marketing again — it is what and how should I be marketing. Now is the time to be thinking of new and creative ways to drive traffic to your business. Think about it. Everyone is on their devices, watching…
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Author: Kaitlin Murrell, #PREMtern The question is not, “When should I get back on social media?” it should be “What should I be posting right now to capture my audience?” HELLO, everyone is ON THEIR DEVICES! Why would you miss this opportunity? Many businesses probably don’t know what to say on their platform right now…
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