By Amanda De Anda, #PREMIntern If you are involved in the world of social media, you have likely heard the word ‘niche’ thrown around and have more than likely been told to find yours…but what does that mean exactly? By informal definition, a niche is a corner of the internet that has a well-established audience…
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Author: Halle Sembritzki Instagram is constantly releasing more updates to the Reels feature on their platform and it’s clear to see, from any marketing perspective, that if you aren’t creating reels on your accounts then you’re missing out on big opportunities! Since the launch of reels in 2020, this feature has taken the platform by…
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As a content creator and marketer, using various social media platforms is an essential role in helping grow and build a client’s brand. While IG and TikTok are all the rave, it’s easy for brands to forget about the importance of other social media platforms when they’re sucked into the never-ending updates of trending reels…
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For many years, hashtags on Instagram were important in helping brands increase their reach, engagement and overall brand awareness, but now – are hashtags dead? Despite Instagram Chief Adam Mosseri announcing that hashtags on IG posts don’t really help you get more views, we still believe when used correctly, hashtags can STILL be effective. Why?…
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When working in marketing, paying attention to how you implement Search Engine Optimization (SEO) tactics is a key element to ensure success in your long-term marketing strategy. In simple terms, good SEO allows your business or brand to reach more people online in an organic way. Most importantly, the traffic from SEO is mostly hot…
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Social Media is a hot topic in 2022! If your business is in San Diego, you definitely need to consider hiring PREM – PR & Social as your Social Media Agency, so you can take your digital presence to the next level. Why is Social Media so important you ask? Check out the information below…
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Author: Kenzie Elvington, PREM-Intern Have you heard of Alt Text? Wondering what it is? PREM is here to answer all of your questions because let us tell you, you NEED to start implementing this on your Instagram posts! Although a majority of the population has vision or is able to correct their vision with glasses,…
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Author: Preston Johnson, Account Manager Here at PREM, we’re always looking for the next big thing when it comes to social media, and that thing right now is the Metaverse. Just a couple of weeks ago Facebook’s founder and CEO, Mark Zuckerberg, made the announcement of the company’s new name, Meta. Shortly after, he introduced…
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Author: Giana Scambray, Account Executive It’s no secret that TikTok has become one of the fastest growing social platforms. Brands are utilizing this platform daily to reach a wider audience in efforts to drive sales and boost brand exposure. But being as far from traditional marketing as can be, it’s common for brands to be…
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Author: Summer Hijazi, Content Strategist If you have been on the internet this past week, you more than likely saw that the Head of Instagram, Adam Mosseri, announced that Instagram is “no longer a photo-sharing app.” How is this going to affect content creators and business owners? Mosseri addressed further updates to Instagram that include…
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