Blog

Pinterest Marketing in 2020

Author: Annalee Fanucchi, Marketing Director Let’s talk about Pinterest for Marketing in 2020. Pinterest has been around since 2010, but is now more important than ever to implement into your marketing tactics. With over 291 million monthly active users, Pinterest serves as a search engine for consumers to find answers or solutions to their problems.…
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How the Coronavirus Pandemic Will Impact Business From Here on Out

Author: Haley Walker, PR & Creative Manager 1. Unfortunately, things are not going to just shift back to normal – it is likely businesses that have relied on foot traffic have converted their business to almost completely online.  So, what does this mean? This means businesses are going to stay online when this is all…
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How to Instagram Video like a Pro

Author: Annalee Fanucchi, Marketing Director If you learn anything about Social Media Marketing in 2020, it should be that videos are KEY to your success. Videography no longer requires a full production with an expensive team, as Instagram is making utilizing videos and its features more accessible to everyone. With Instagram Stories, IGTV, and Instagram…
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How to do an IG Takeover

Author: Kaitlin Murrell, #PREMtern Let’s start with this – if you have ever put time and effort into your marketing strategy, whether you’re an influencer, a local business, or a global brand, you have probably thought about hosting or doing an Instagram takeover. What some people don’t realize is that takeovers are actually a great…
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Is TikTok Social Media?

Author: Caitlin Fry, #PREMtern At this point, we can only assume that if you haven’t hopped on the TikTok trend it’s simply because you live under a rock (It is 2020 afterall!). TikTok is the newest video creation app that quickly took the social media world by storm and is constantly evolving everyday. Users have…
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Creative Ways to Drive Traffic to your Business

Author: Marilyn Cowley, Founder and CEO The question right now is not when should I start marketing again — it is what and how should I be marketing. Now is the time to be thinking of new and creative ways to drive traffic to your business. Think about it. Everyone is on their devices, watching…
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Should I be on Social Media during the Coronavirus?

Author: Kaitlin Murrell, #PREMtern The question is not, “When should I get back on social media?” it should be “What should I be posting right now to capture my audience?” HELLO, everyone is ON THEIR DEVICES! Why would you miss this opportunity? Many businesses probably don’t know what to say on their platform right now…
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Why should I work with a social media agency?

Author: Annalee Fanucchi, Marketing Director Let’s cut to the chase – your business can reach more customers and increase revenue by successfully utilizing social media marketing! However, it’s not as easy as simply creating an account and posting content. Do you know anything about the Facebook algorithm? Are you posting daily Instagram stories? Should your…
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Should I Work with a Brand Ambassador or Influencer? (The pros and the cons)

Author: Jacqueline Blanco, PR & Social Media Coordinator Influencer marketing is not a new market, you just might not have realized it! Celebrities are the OG’s of influencer marketing with a different name. At PREM, we believe influencer marketing is under the umbrella that makes up PR & Social Media. It’s necessary for businesses to…
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What is Public Relations? Why does my Business Need PR?

Author: Haley Walker, PR & Creative Manager We often get asked, what exactly is Public Relations and does my business need it?  In short, PR is earned media rather than paid media which would be classified as Advertising. PR involves telling a story, and telling a story so well that the media picks it up…
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