Case Study

Utility Trailer of California

Overview

Crafting an identity for a 100+ year old brand

We helped Utility Trailer of California develop a strong and unique brand identity for their west coast expansion. As a company with over 100+ years of experience in the trailer sales and service industry, Utility Trailer of California had established a solid reputation for themselves. However, with plans to continue to expand they recognized the need for a strong and unique brand identity to differentiate themselves from competitors, connect with their target audience and attract top-notch talent.

Scope

Brand Strategy

Content Creation

Social Media

Public Relations

Copywriting

Logo Design

Video

Photography

Marketing Strategy

Website Design

Graphic Design

Deliverables

1

New Website

1

Brand Bible

1

Updated Logo

3

Branded Videos

Results

Delivering a strong marketing & digital foundation

We helped Utility Trailer of California achieve a strong and unique brand identity through a range of services. Starting with a new logo and consistent brand messaging, we built a new website that accurately reflected their new identity and was designed with user experience in mind. The result was a website that effectively captured the attention of their target audience and made it easy for visitors to navigate and find the information they need. In addition, we produced high-end videos that showcased their expertise and commitment to customer service. Finally, we laid a strong digital foundation, ensuring that Utility Trailer of California was set up for success in their online marketing efforts.

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